From zero online presence to showroom walk-ins.
A premium handcrafted furniture and interior studio, launched in 2025
The starting point
A premium studio that nobody could find online.
- No website to show their handcrafted range
- Not on Google Maps, so "furniture store near me" searches went to competitors
- No social presence or ads, only word of mouth
- A real risk of cheap-furniture enquiries once ads started, because their pieces are high-ticket
- 1
Website
Built a catalog website
A multi-page site with a founder story page, call and message buttons, and starting prices on category pages.
- 2
Google Business Profile
Put the showroom on Google Maps
Set up and completed their Google Business Profile with hours, photos and categories, so local buyers could find and visit them.
- 3
Instagram & Meta Ads
Built a visual presence
Set up their Instagram, created carousel content of their pieces, and ran Meta ads to reach homeowners in the region.
- 4
Google Ads + tracking
Launched search campaigns
Ran Google Search ads by furniture category around the showroom, with conversion tracking on every call and message, so each lead was counted.
- 5
Lead-quality cleanup
Filtered out bargain hunters
When cheap-furniture calls came in, we removed broad match, added negative keywords and rewrote ads to show real starting prices.
Result
Real customers walking into the showroom
The campaign started bringing walk-ins, and enquiries shifted towards buyers in the studio's price range.